AI for product decision making

Hear every market. Decide with a reason.

Pick a market and a car. Dixi turns what customers ask for into feature requests, and adds competitors and trends with sources. The product manager decides, and every requirement traces back to its source.

Open dashboard See how it works

How it works

From a market to a car profile, in seven steps.

Scripts and AI agents do the reading and sorting. The product manager makes the calls, and every keep and reject is written down.

  • Automated step
  • Human step
  1. 01

    Pick a market

    Spin the globe and choose Europe, China, the USA or another market.

  2. 02

    Pick the car

    1 Series, 5 Series or 7 Series.

  3. 03

    Analysis

    Dixi gathers what it knows about this car in this market, and an AI agent checks each request against BMW's principles.

    BMW principles

    The fundamentals the car must respect: series, market and BMW Group principles.

    Market evidence

    Customer feedback, studies, sales and today's option list. When you run it, a research agent adds competitors and trends, with checked sources.

    A rule-based script groups comments by BMW's feedback categories into feature requests, sorted by area, with urgency: how many customers ask.

    • Exterior
    • Interior
    • Digital
    • Powertrain
  4. 04

    The product manager decides

    Human step

    Nothing moves on without a human.

    • Keep or reject each request. A reject always needs a written reason.
    • Drag to set the priority.
    • Star competitor features or trends onto a wishlist.
    • Every keep, reject and star records who made it and when.
  5. 05

    Build profiles

    Three car profiles: “Fix the basics”, “Tech-forward” and “Comfort & craft”. Each follows your priority, shows its fit with BMW's principles, explains why it was chosen and saves as a PDF.

  6. 06

    Social test

    Once the profiles exist, see which one might track better on social media. Simulated for now: nothing is posted. A small-weight tie-breaker, never the decider.

  7. 07

    Generations

    Every build is saved. Reopen earlier generations from the dashboard, or edit and rebuild them. The next build reads your earlier decisions.

Three layers, weighed per series

  • L1

    BMW principles

    The fundamentals the car must respect: series, market and BMW Group principles. Example: the 7 Series puts rear-seat comfort first.

  • L2

    Market evidence

    Customers, competitors and trends: feedback, studies, sales, today's option list and researched sources. The main engine.

  • L3

    Social test

    How the finished profiles might do on social media. Simulated for now. A low-weight tie-breaker, fixed per series.

7 SeriesSocial test barely counts · L3 2%
5 SeriesA light nudge · L3 8%
1 SeriesYounger buyers, more say · L3 20%

Shares used to score profiles, fixed per series. Dashboard settings tune the request score, the same for all series.

Choose the car

Three series. One way to plan the next one.

Each series has its own principles and its own social-test weight. Pick one to start an analysis.

Photos via Wikimedia Commons, modified (resized): 1 Series: Alexander-93, CC BY-SA 4.0 · 5 Series: MrWalkr, CC BY-SA 4.0 · 7 Series: Damian B Oh, CC BY-SA 4.0

Product

A car profile you can defend, down to the last decision.

Each build ends in three profiles laid out like a BMW option list: the cover, the requirements in your priority order, why each was chosen, how it fits BMW's principles and the decisions behind it.

dixi / generations / 5 Series · Europe / profile A
Grey BMW i5 eDrive40 M Sport (5 Series G60) sedan, front three-quarter view

BMW 5

Profile A · Comfort & craft

Quiet long trips, fewer screens in the way.

Europe · Gen 3Photo: MrWalkr, CC BY-SA 4.0, via Wikimedia Commons · modified

Requirements.

In your priority order

RequirementABC

Interior

Quieter cabin on the motorway■–□
Rear seats that recline■––

Digital

Climate controls without the touchscreen■□–
Phone pairs first time, every time–□□

■ In this profile□ In another profile– Not included

The PM decides. The AI shows its work.

Know what you don't know. The principle check lists gaps and conflicts, never averages them away.

AI concept image: the Dixi dashboard on a laptop, with a globe, a ranked requirement list and blue charts
AI-generated imageConcept render of the dashboard.

  • Traceable decisions

    Every keep, reject and wishlist star records who made it and when. Rejects always carry a written reason. Your priority order is saved.

  • Competitors & trends with sources

    On request, a research agent searches the web for what rivals offer and where the market is heading. Every source link is checked, and what it could not find is listed.

  • Generations you can reopen

    Every build is saved. Reopen it, edit and rebuild it, and save any profile as a catalogue-style PDF.